Dell Technologies | 2019 - Present

​Art Director | Dell Blue

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As an Art Director at Dell Blue, I lead the ideation and production of dynamic content across multiple platforms, with a focus on amplifying product launches, events, and strategic initiatives. My role includes designing and developing web pages for premium gaming desktops, laptops, and software solutions, collaborating closely with cross-functional teams to ensure a seamless user experience. Leveraging industry-leading user interface tools like Figma, I wireframe, prototype, and provide continuous support throughout the development process to bring designs to life.

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In addition to my web development work, I have extensive experience using the Adobe Creative Suite—Photoshop, Illustrator, Premiere Pro, and After Effects—to create both short- and long-form content for Dell's social and web channels. This includes producing engaging video content and static assets that effectively communicate product stories and elevate Dell’s brand presence. I also support in-person and event experiences by overseeing the design and production of signage, merchandising, and overall art direction, ensuring cohesive and impactful brand representation.

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Collaborating with diverse creative teams, I translate customer stories into visually compelling assets and present innovative concepts to stakeholders across hardware, software, and business domains, enhancing Dell Technologies' presence both online and offline.​

Content Designer | Project APEX​

As a Content Designer on a specialized project team, I oversaw content production, strategy, and ideation for an as-a-service cloud storage solutions product. My responsibilities included crafting and implementing effecting content strategies to enhance the product's visibility and user engagement.